Question 1

What does your digital marketing service include?

Accepted Answer

It covers technical and content SEO, paid media on Google and Meta, lifecycle email, conversion tracking, landing pages, content and creative production, and monthly reporting. Not every client needs all of it. We usually start with tracking and one or two channels where your budget can do the most work, then add others once the numbers justify them. Everything feeds one ROI dashboard, so you see what each channel returns.

Question 2

How does a digital marketing project run from start to finish?

Accepted Answer

We begin with an audit of your tracking, website, past campaigns and sales process. Then we fix measurement first, so results can be trusted. Campaigns launch in stages, with creative and audience tests running from the start. Each month you get a plain-English report covering what worked, what did not, and what we will test next. We review budget allocation with you regularly and move spend towards what produces revenue.

Question 3

What affects the cost and timeline of a marketing programme?

Accepted Answer

Cost depends on how many channels you want, how much content and creative you need, the state of your current tracking, and your ad spend, which is separate from our fee. Timing varies by channel. Paid campaigns can produce data within weeks, while SEO takes longer to build. We will not promise fixed results. We agree on scope and review points, then adjust as the data comes in.

Question 4

Who owns the ad accounts, analytics and data?

Accepted Answer

You do. Ad accounts, Google Analytics, Tag Manager, email platforms and dashboards are set up under your business, with us added as users. Landing pages and content we produce for you belong to you as well. If you end the engagement, you keep full access to everything, including historical data and reports. We will also hand over documentation so another team can pick up easily.

Question 5

Can you work with the tools and CRM we already use?

Accepted Answer

Usually, yes. We connect with HubSpot, Salesforce, Mailchimp, Klaviyo, Customer.io, Brevo and most other common platforms. The aim is to link ad spend to actual sales, so we pull CRM and revenue data into Looker Studio or Power BI. If your CRM is a spreadsheet or a custom system, we can often connect it through an export or an API. We check this during the audit.

Question 6

Is digital marketing worth it for a small business, and do you offer support after launch?

Accepted Answer

It can be, if the budget is realistic and your offer already sells. We work mainly with small and mid-sized businesses and keep programmes lean, focusing on one or two channels first. Marketing is ongoing, not a one-off launch. We run campaigns month to month, report on them, and keep testing. You can also take over in-house later, with handover support from us.

Digital Marketing

What's included

Technical & Content SEO

Paid Media on Meta & Google

Lifecycle Email & Automation

Conversion Tracking & Server-Side Tagging

ROI & Attribution Dashboards

Landing Pages & CRO

Content & Creative Production

Monthly Growth Reporting

47 technologies in this stack

From discovery to deploy in 4–6 weeks

Discovery

Design

Develop

Test

Deploy

Digital Marketing: common questions

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