Customer & Sales

Sales Outreach Agent

Researches prospects, writes personalized emails, runs multi-touch sequences, hands hot leads to humans.

Features

5

Tech

13

Steps

5

AI Agent

Sales Outreach Agent

Production-readyObservable
OpenAI GPT-5
Anthropic Claude 4.7
Apollo.io API

Capabilities

What this agent does

Every capability is shipped end-to-end — not a feature flag. You get a working slice on day one and we expand from there.

Feature 01

Lead enrichment

Pulls firmographics, tech stack, and recent news per prospect.

Feature 02

1:1 personalization

Every email references specific public signals.

Feature 03

Multi-touch sequences

Email, LinkedIn, SMS — branched on reply behavior.

Feature 04

Reply intent detection

Auto-classifies positive, neutral, opt-out.

Feature 05

CRM sync

Writes activities and lead status into HubSpot or Salesforce.

Stack

13 technologies we use

Production-tested tools chosen for reliability, observability, and developer velocity. Every piece is swappable.

OpenAI GPT-5Anthropic Claude 4.7Apollo.io APIHunter.ioClearbitHubSpotSalesforcePipedriveResendSendGridPostmarkLinkedIn Sales NavigatorPhantombuster

System at a glance

How the agent flows

A simplified view of what comes in, what the agent does with it, and what it produces. Each arrow is observable end-to-end.

Inputs

Customer messagePast conversationKnowledge base

Agent

Sales Outreach Agent

Plan → tool-call → reflect, with approval gates.

Tools the agent calls

OpenAI GPT-5Anthropic Claude 4.7Apollo.io APIHunter.ioClearbitHubSpot+7 more

Outputs

On-brand replyCRM updateHuman escalation
Every step traced in Langfuse / Braintrust · cost + latency monitored · full replay on failure · human-in-the-loop where it matters

Engagement

How we roll it out

A 5-step process from kickoff to handover. Every step has a deliverable you can sign off on.

  1. 01

    Define ICP

    Lock in your ideal customer profile and disqualifiers.

  2. 02

    Source + enrich

    Build a prospect pipeline with verified contact data.

  3. 03

    Draft & approve

    Agent writes; you approve the first batch before sending.

  4. 04

    Warmed-up sending

    Use rotated inboxes with deliverability monitoring.

  5. 05

    Hot lead handoff

    Positive replies routed to a salesperson within minutes.

Outcomes

What you can expect

Real numbers we see when Sales Outreach Agent ships on top of an actual workflow. Specifics vary with starting baseline, data quality, and scope — but these are the ranges.

Outcome 01

< 30s

Response time

From minutes to seconds — at any hour, any volume.

Outcome 02

55-75%

Deflection rate

Tickets resolved without a human after 4-8 weeks of tuning.

Outcome 03

+8-15

CSAT lift

Net points, measured side-by-side against human-only baseline.

Sample use cases

What this looks like in practice

Three concrete scenarios where teams deploy Sales Outreach Agent today. Your engagement starts with one of these (or your own variant) and expands from there.

01

After-hours support without staffing

A 24/7 SaaS company routes all overnight tickets through the agent. ~70% resolved before morning, the remaining queue is triaged with full context so the day team starts where it matters.

02

Multilingual sales qualification

A remote-first e-commerce brand qualifies UK + various jurisdictions + Gulf leads in their preferred language, books a demo, and hands off only sales-ready conversations to the closer.

03

Refund + reorder self-service

A D2C retailer lets shoppers initiate refunds, change addresses, or reorder previous purchases through chat — agent enforces policy, escalates edge cases, posts updates to the order DB.

Typical engagement

From kickoff to live in 4-8 weeks

Most Sales Outreach Agent engagements follow this shape. We give you a firm quote after a 30-minute scoping call, and the price is fixed up-front so you can budget.

2-3 weeks

Pilot

  • Discovery + playbook write-up
  • Tool design + guardrails
  • Eval suite + sandbox deploy
Core

2-4 weeks

Production

  • Hardened deploy on your stack
  • Observability dashboard + alerts
  • Two-week supervised mode

Ongoing

Handover & support

  • Runbook + team training
  • Monthly tuning + eval review
  • Pause or expand any time

Indicative range

$1,500 — $4,500

Full project, scoped + fixed up-front. Includes pilot, production, and 30 days of post-launch support.

Or hire us by the week

from $600/wk

Embedded retainer — best for evolving scopes.

Ready to ship Sales Outreach Agent?

Tell us about your data, your tools, and what success looks like. We come back within one business day with a clear plan, price, and timeline.

Get started

Ready to ship the software your business actually runs on?

Tell us what you're building. We respond within one business day with a clear plan, price, and timeline.

16 industry CRMs shipped96+ clients · 14 countriesRemote-first · Global delivery