Creative & Content

Newsletter Agent

Curates relevant news + drafts a personalised daily or weekly newsletter in your voice.

Features

5

Tech

11

Steps

5

AI Agent

Newsletter Agent

Production-readyObservable
OpenAI GPT-5
Anthropic Claude 4.7
RSS aggregators

Capabilities

What this agent does

Every capability is shipped end-to-end — not a feature flag. You get a working slice on day one and we expand from there.

Feature 01

Source aggregation

Pulls RSS, X, HackerNews, niche subreddits, Substacks.

Feature 02

Smart curation

Picks 5-10 items relevant to your audience, not everything.

Feature 03

Editorial voice

Writes commentary, not just summaries.

Feature 04

A/B subject lines

Generates and tests 3-5 subjects per send.

Feature 05

Engagement loop

Click-throughs inform future curation taste.

Stack

11 technologies we use

Production-tested tools chosen for reliability, observability, and developer velocity. Every piece is swappable.

OpenAI GPT-5Anthropic Claude 4.7RSS aggregatorsX APIBeehiiv APISubstack APIResendMailchimpHubSpot MarketingVercel AI SDKpgvector

System at a glance

How the agent flows

A simplified view of what comes in, what the agent does with it, and what it produces. Each arrow is observable end-to-end.

Inputs

Creative briefBrand guidelinesAudience data

Agent

Newsletter Agent

Plan → tool-call → reflect, with approval gates.

Tools the agent calls

OpenAI GPT-5Anthropic Claude 4.7RSS aggregatorsX APIBeehiiv APISubstack API+5 more

Outputs

Asset variantsA/B optionsSchedule + publish
Every step traced in Langfuse / Braintrust · cost + latency monitored · full replay on failure · human-in-the-loop where it matters

Engagement

How we roll it out

A 5-step process from kickoff to handover. Every step has a deliverable you can sign off on.

  1. 01

    Source list

    Identify 50+ trusted sources for your niche.

  2. 02

    Voice training

    Read 20 past newsletters to lock in tone.

  3. 03

    First-draft loop

    Editor reviews first 4 drafts, agent learns edits.

  4. 04

    Send automation

    Goes out on schedule with subject-line A/B.

  5. 05

    Refine on data

    Top-click items train future curation.

Outcomes

What you can expect

Real numbers we see when Newsletter Agent ships on top of an actual workflow. Specifics vary with starting baseline, data quality, and scope — but these are the ranges.

Outcome 01

10×

Variant volume

Per brief, with A/B-ready alternates baked in.

Outcome 02

98%

Brand consistency

Tone + visual identity match score on QC review.

Outcome 03

−60-80%

Production cost

Vs equivalent agency or in-house team for repeatable assets.

Sample use cases

What this looks like in practice

Three concrete scenarios where teams deploy Newsletter Agent today. Your engagement starts with one of these (or your own variant) and expands from there.

01

Always-on social calendar

One brief becomes 30+ on-brand posts across LinkedIn, IG, X, TikTok — scheduled, performance-tracked, with the top performers feeding back into the writer.

02

Product photo generation

An e-commerce shop without a studio gets lifestyle scenes for every SKU — different backgrounds, demographics, seasons — at a fraction of a photoshoot.

03

Long-form to short-form pipeline

A podcast or webinar gets episode notes + 10 audiogram clips + a blog post + a newsletter — all generated overnight from the raw recording.

Typical engagement

From kickoff to live in 4-8 weeks

Most Newsletter Agent engagements follow this shape. We give you a firm quote after a 30-minute scoping call, and the price is fixed up-front so you can budget.

2-3 weeks

Pilot

  • Discovery + playbook write-up
  • Tool design + guardrails
  • Eval suite + sandbox deploy
Core

2-4 weeks

Production

  • Hardened deploy on your stack
  • Observability dashboard + alerts
  • Two-week supervised mode

Ongoing

Handover & support

  • Runbook + team training
  • Monthly tuning + eval review
  • Pause or expand any time

Indicative range

$1,500 — $5,000

Full project, scoped + fixed up-front. Includes pilot, production, and 30 days of post-launch support.

Or hire us by the week

from $600/wk

Embedded retainer — best for evolving scopes.

Ready to ship Newsletter Agent?

Tell us about your data, your tools, and what success looks like. We come back within one business day with a clear plan, price, and timeline.

Get started

Ready to ship the software your business actually runs on?

Tell us what you're building. We respond within one business day with a clear plan, price, and timeline.

16 industry CRMs shipped96+ clients · 14 countriesRemote-first · Global delivery